Poor Example

Good Example

Which visual communicates better? In the age of information overload, how can professionals communicate effectively and efficiently to technical audiences? How can we organize our technical presentations to achieve our goals?

But what is effective, good communication? We define communication as the sharing of meaning - both the audience and the presenter have similar perceptions about the content. This means that the presenter has to plan, design, implement, practice, and present the technical information, including the follow-up - how did it go, what questions did people have? The visuals above contrast major issues of a presentation. Good design includes structured layout, organized objectives and sharp graphics versus chaotic layout, rambling objectives, and overloaded graphics.

Overhead transparencies, 35mm slides, computer screen shows and posters are four main examples of visual communication. We assume you know the technical content and have a way to present your ideas, the literature review, methods, results, discussion, and key references. But how do you visualize it? How do you start thinking visually?