
KASA (knowledge, attitude, skill & aspiration)

Dr. Claude Bennett | Click on Dr.
Bennett's picture to play the RealMedia Video. Go to Help
for further assistance. | 
Text
version of Dr. Claude Bennett's video."KASA" stands for knowledge,
attitudes, skills, and aspirations.
| Knowledge: | The
increase in awareness, understanding, and problem solving capacity needed to effect
the practices or behaviors targeted previously. The hierarchy assumes that knowledge
increases before changes in practices or behaviors. | | Attitudes: | The
outlooks, perspectives, viewpoints, or opinions needed to effect the practices
or behaviors targeted previously. The hierarchy assumes that attitudes influence
better practices or behaviors. While attitudes tend to change slowly, opinions
or viewpoints may shift prior to practice or behavior change. | | Skills: | The
verbal or physical abilities that need to develop or improve relative to the practices
or behaviors targeted previously. The hierarchy assumes that skill development
may be necessary to fully implement certain practices or behaviors. While it is
possible to identify some skill development during an educational process, skills
will generally develop and improve following the educational process. |
| Aspirations: | The
ambitions, hopes or desires that are needed to effect the targeted practices.
The hierarchy assumes that people must desire to change before there will be any
meaningful practice or behavior change. | On
the program development side, KASAs are needed to effect behavior or practice
changes that are identified. Needs can be assessed to identify baseline KASAs
and the type and extent of programming needed to produce changes. Once these targets
are established, agencies and organizations can establish appropriate programs.
KASA targets are measurable learning intended to be reached
in a defined period of time. They are identified by comparing desired KASA outcomes
with the current ( baseline) KASAs. This comparison identifies gaps between "what
is" and "what should be." These gaps help define KASA targets for the cooperating
agencies and organizations. Program outcomes
can then be assessed by determining how well the KASA targets are reached. Often
knowledge gain can be assessed as part of an educational activity. Attitudes generally
change slowly and require lengthy time-frames to assess changes; however, opinions
contribute to attitude change and tend to shift prior to attitude change. While
skills can be practiced during an educational program for some immediate observations,
the evaluation of skills is more meaningful after they have been applied in real
life situations. Assessing aspirations immediately after program implementation
helps anticipate possible outcomes at the practice level. |
Program development questions at the KASA level: 1.
KASA(s) of:
| | individuals? | | | families? |
| | communities? | | | agencies
or organizations? |
2. In order for individuals, families, communities, broader groups, and/or
organizations to adopt targeted practices or behaviors, what KASAs are needed,
and by when should they be achieved? What
| |
new knowledge is needed? | | | attitudes
need to be altered? | | | skills
need to be developed or improved? | | | aspirations
need to be developed? | 3.
Do you need to assess further current KASA to identify gaps between "what is"
and "what should be"?
| If no, |
go to #4 | | If
yes, | answer the following questions
on the worksheet below.
| a. | What information
do you need about the target participants' knowledge, attitude, skills, or aspirations
to assess gaps? | | b. |
What process will you use to assess these gaps [content analysis, direct
observation, case study, survey
(see Salant
& Dillman, 1994), key
informant, Delphi technique, advisory groups and task forces, community
meetings, focus
groups, (see Krueger,
1994 ), etc.]? | | c. | When
will you collect this needs assessment data? | | d. | From
whom (or from what records) will you collect this data? | |
Worksheet for needs assessment at the KASA
level
| Specific information needed | Data collection
method(s) | Date(s) for data collection | Data
source(s) | | | | | |
Outcome evaluation questions at the
KASA level: 4. Do you need
to and is it feasible to identify changes in KASA associated with your
programming?
| If no, |
go to the "Reactions" level |
| If yes, |
answer the following questions on the worksheet below.
| a. | What specific
KASA outcomes will you target? | | b. |
What indicators can you use to measure change in specific knowledge, attitudes,
skills, or aspirations of individuals, families, communities, or agencies or organizations? |
| c. | What
processes will you use to assess KASA outcomes [retrospective
pretest with post-test (See Rockwell
& Kohn, 1989), pre/post tests, direct
observation, surveys
(see Salant
& Dillman, 1994), focus
groups (see Krueger,
1994), document reviews, photography, peer/parent/self-ratings, Reflective
Appraisal of Programs (RAP), etc.]? | | d. | When
will you collect this data? | | e. |
From whom (or from what records) will you collect this data? |
| Worksheet for identifying
outcomes at the KASA level
| Outcomes | Indicators | Data
collection method(s) | Date(s) for data collection | Data
source(s) | | | | | | |

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